Give a small launch the composure of a printed editorial specimen. Frame-Token uses warm paper, large restrained type and one accent, with each frame organized around a single idea. Its defining deliverable is the shared token file: the same named visual values can carry into the next film without reconstructing the style by eye.
What you get
A production method for a twenty-to-thirty-second, 1920×1080, 30 fps H.264/AAC launch MP4. Frame types include wordmark cover, claim, lifted artifact, data ledger, an ink-ground negative voice and a closing call to action.
A specification for a first-class token file: four color atoms, derived surfaces, two type ramps within one face, radii, one shadow recipe, spacing and motion values. The project should reference those names instead of inventing scene-specific values.
Four frame-review tests for dominant visual weight, empty space, accent restraint and editorial reference. The guide also supplies a legibility-floor token and word-count-based headline sizing to keep short claims large and long ones inside the safe measure.
Authoring references for an editable HyperFrames project, one composition per frame, metadata and a handoff recording tokens and evidence for figures. The download is guide-only; the token file, project and rendered film are made during execution.
Before you choose
Choose this when careful selection is part of the brand. Start with a claim and an artifact that can each hold a whole frame. If the draft needs smaller type and more objects to fit, edit the story before bending the token system; repeatability is useful only when the first film communicates clearly.
Good fit
A publishing product, design tool, studio, book or small object whose announcement benefits from a considered presentation rather than a dense feature tour.
A brief that can be edited into six to eight frames with one idea each and room left around the content.
A team planning a series and willing to keep a shared visual specification instead of matching each film by eye.
Not for
A film with many clauses, dense copy or several competing ideas per frame. Most frames deliberately keep roughly fifty-five to seventy-five percent empty space.
A bright, crowded or high-contrast identity. The warm-paper system uses one rationed accent and a limited number of ink-ground frames.
A project without a distributable typeface or its own approved palette and wordmark. The workflow asks for appropriate font use and original brand values, not another company’s exact identity.
How to use
You say/hyperframes-frame-token-launch Editorial launch film for our publishing tool. Palette and wordmark attached.
Edit the message into six to eight one-idea frames and gather the wordmark, closing action and source for any ledger figure. Choose four colors—paper, ink, muted and accent—and one suitable typeface in four weights. Keep paper and ink warm rather than pure white and black.
Prepare HyperFrames CLI, Node.js 22 or newer and FFmpeg and locate the referenced motion-stack guidance. Write the token file before composing frames, including derived surfaces, type ramps, geometry, spacing and the reading floor.
Choose frame archetypes and vary their anchor rather than centering everything. Fit claim type to word count: up to three words large, four to six medium, longer claims smaller, with the block limited to seventy-eight percent of the frame width.
Build compositions from token references. Apply all four review tests to each: one dominant element, intentional space, one full-strength accent use and an editorial rather than dashboard-like structure. Meaning-bearing text must meet the guide’s 1.4-percent frame-width floor, about twenty-seven pixels at the default width.
Search source for raw colors, font sizes and radii as an additional consistency check, then inspect frames and playback for readability and calm motion. Run documented lint/check and render verification, checking final dimensions, frame rate, duration and audio as applicable. Keep the token file with the project so later films can use the same system.
Requirements and costs
You bring
Four colour atoms: a paper, an ink, a muted, and one accent — never pure black or white · One licensed typeface in four weights · Six to eight frames' worth of copy, one idea each · Any ledger figures, with provenance · The wordmark and the closing call to action
v1.0.0 — Claude Code / Claude Desktop / Cowork / Codex / ChatGPT
FAQ
It preserves the actual visual decisions: colors, type, radius, shadow and spacing. Compositions reference those names so another film can reuse the same system. The guide supplies source searches for common raw literals, but those checks supplement visual review rather than proving every possible style value is correct.
One element should dominate at roughly three to six times the next element’s visual weight; sparse frames should remain about fifty-five to seventy-five percent empty, with the data ledger as the planned density exception. The accent appears once at full strength, and the composition should resemble an editorial specimen rather than a dashboard recolored tan. Apply the tests in motion as well as on settled frames.
A short claim can occupy a larger type step without breaking the safe measure. The guide steps down at four-to-six words and again for seven or more, keeping the text block within seventy-eight percent of the width. This avoids both tiny short claims and overflowing long headlines.
No. It is a documented minimum for meaning-bearing text, not a universal result on every playback surface. Check the encoded video at the actual viewing size and shorten copy when the message remains hard to read.
The package contains the editorial/token guide, frame-craft rules and retarget checklist. The agent must still author the token file, compositions and final MP4. It is not a finished launch template with all production files already built.
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